[CALL TO ORDER] [00:00:02] YES. WE'RE READY. WELCOME, EVERYBODY, TO THE AGENDA OF THE REGULAR MEETING OF THE CITY OF COACHELLA. ECONOMIC DEVELOPMENT PLANNING SUBCOMMITTEE. IT'S OCTOBER 2003, 2024 OCTOBER 3RD, 2024. OCTOBER 3RD, 2000 I THINK I HAVE LIKE A LONG 2003. I DO HERE SAY 2003. I WAS LIKE, I THINK I HEARD MYSELF SAY OCTOBER 3RD. ALL RIGHT. IT'S YOU KNOW, I HAVE AN UNDIAGNOSED DYSLEXIA. I FEEL SORRY FOR ME NOW GO AHEAD AND CALL THIS MEETING TO ORDER. I'M GOING TO ASK JAIME IF YOU CAN LEAD US IN THE PLEDGE OF ALLEGIANCE. THANK YOU. YEAH. I'D LIKE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS. ONE NATION UNDER, UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. WE'LL GO DOWN TO THE ROLL CALL. APPROVAL [APPROVAL OF AGENDA] OF THE AGENDA. WE'RE HERE. IS THERE ANY MODIFICATIONS TO THE AGENDA? NO. APPROVAL OF THE MINUTES? NONE. AND THERE'S A PRESENTATION. YES. AND WE DO HAVE. I CAN GO AHEAD AND [PRESENTATIONS] PRESENT. BUT I DO HAVE KELLY WITH THE PALM SPRINGS INTERNATIONAL FILM FESTIVAL ON. YEAH. SHE SHOULD BE PROMOTED JUST IN CASE SHE WANTS TO SAY SOMETHING. AND I'LL GO UP. AND BRING UP THE PRESENTATION, PLEASE. GOOD EVENING. COUNCIL MEMBERS. THE ITEM BEFORE YOU IS, IS FOR THE 2025 PALM SPRINGS INTERNATIONAL FILM FESTIVAL. IT'S 36TH ANNUAL FESTIVAL. AND KELLY, MISS KELLY IS HERE TODAY TO ASK FOR CONSIDERATION OF SPONSORSHIP REQUEST. LET ME GO AHEAD AND SO THIS FESTIVAL WAS LAUNCHED IN 1990 AND IT'S A PREMIER PRESENTER OF WORLD CINEMA LOCATED IN THE BEAUTIFUL COACHELLA VALLEY. AND SO THIS YEAR, THE FESTIVAL IS SCHEDULED TO BE HELD PHYSICALLY FROM JANUARY 2ND THROUGH THE 13TH IN 2025, AND THE ANNUAL STAR STUDDED FILM AWARDS HONORING THE BEST AND BRIGHTEST PERFORMANCES OF THE YEAR, IS SCHEDULED FOR JANUARY 3RD, 2025. PLEASE MARK YOUR CALENDARS. AND IN THE PROPOSED PACKAGE FOR YOUR CONSIDERATION THIS EVENING IS A $45,000 REQUEST AND THIS IS WHAT THE REQUEST WILL INCLUDE. IT WILL BASICALLY INCLUDE A BROAD BRAND VISIBILITY. SO PROMOTIONAL AND MARKETING ACTIVITIES WE WILL BE ENTITLED TO ALL BENEFITS COMMENSURATE WITH ITS LEVEL OF SUPPORT. SO THEY'LL THEY'LL HAVE THE OPPORTUNITY TO HAVE ON SITE PROMOTION WITH THE CITY OF COACHELLA LOGO PLACED AT THE SCREENING VENUES AND OTHER GUEST FACING AREAS, LOCAL PRINT ADVERTISING SO BRAND RECOGNITION. THE CITY'S LOGO WILL BE FEATURED IN ALL OF THE REGIONAL OUTLETS TO BRING THE FESTIVAL TO THE COMMUNITY. THERE WILL ALSO HAVE OUR LOGO IN FULL COLOR IN THE PROGRAM BOOK ADVERTISING. ALSO, THE CITY WILL RECEIVE ONE FULL PAGE COLOR AD IN THE SOUVENIR PROGRAM BOOK. ALSO, THE CITY OF COACHELLA LOGO WILL ALSO BE FEATURED IN A TRAILER THAT COMBINES CREATIVE BRANDING AND SPONSOR IDENTIFICATION. AND THIS IS FOR THE FESTIVAL PRESCREENING TRAILER. WE WILL ALSO GET ON SCREEN ADVERTISING THE DIGITAL ADVERTISING IMAGE AND MESSAGE OF THE CITY OF COACHELLA. CHOICE WILL BE INCLUDED IN THE SPONSOR REEL THAT RUNS CONTINUOUSLY BETWEEN EVERY FILM AT ALL VENUES DURING THE FESTIVAL, AN OPPORTUNITY TO REACH EVERY AUDIENCE MEMBER WITH YOUR UNIQUE BRAND MESSAGING. IN ADDITION TO THOSE BENEFITS, THE FESTIVAL WILL ALSO FEATURE STUDENT SCREENING DAY ON SCREEN ADVERTISING. ALSO, THE FESTIVAL GUIDE WILL FEATURE THE CITY'S LOGO. IT WILL BE PLACED ON THE SPONSOR PAGES, AND THIS IS A GUIDE THAT IS DISTRIBUTED BEFORE AND DURING THE FESTIVAL, GROUPED IN SIZE COMMENSURATE WITH THE SPONSORSHIP LEVEL, THIS NEWSPRINT GUIDE WILL BE AVAILABLE IN THE DESERT SUN DAILY NEWSPAPER AND AVAILABLE AT ALL VENUES, AND THE PALM SPRINGS INTERNATIONAL FILM FESTIVAL OFFICE WILL ALSO FEATURE SPONSOR SIGNAGE, LOGO PLACEMENT ON SIGNAGE, THE WEBSITE. THE CITY'S [00:05:01] LOGO WILL ALSO BE PLACED ON THEIR WEBSITE AND ALSO THREE BUSINESSES SELECTED BY THE CITY OF COACHELLA COULD BE LISTED ALSO ON THE PALM SPRINGS INTERNATIONAL FILM FESTIVAL WEBSITE. AND IT WILL BE LIKE A WHERE TO EAT, PLAY, STAY WEB PAGE. THE BUSINESS WILL BE LISTED UNDER THE BUSINESS CATEGORY, WITH THE BUSINESS LOGO AND A URL LINK TO THEIR CHOICE. ADDITIONALLY, FESTIVAL AND EVENT ENTITLEMENTS INCLUDE EIGHT SPONSOR SCREENING PASSES, EIGHT OPENING NINE SCREENING AND RECEPTION TICKETS, EIGHT CLOSING, NINE SCREENING AND RECEPTION TICKETS, EIGHT FILMMAKER PARTIES TICKETS, EIGHT TICKETS TO EACH SCHEDULED FILM MAKER PARTY, 20 VOUCHERS FOR FILM SCREENING THAT CAN BE REDEEMED FOR ANY REGULAR FILM SCREENING ONCE THE BOX OFFICE OPENS THROUGH THE FESTIVAL, AND IT CAN ALSO BE USED AS GIVEAWAY. KELLY ALSO INCLUDED 100 TICKETS OR VOUCHERS FOR SENIOR CITIZENS, WHICH IS A UNIQUE OFFERING, AND ALSO THE FESTIVAL WILL ALSO FEATURE A SOCIAL MEDIA POST DEDICATED FOR THE CITY OF COACHELLA. IN ADDITION, THERE WILL BE ONE VIP PLATINUM TABLE FOR 12 PEOPLE AT THE FILM AWARDS BENEFITS. TWO TRANSFERABLE PASSES THAT CAN BE USED IN THE TALENT SECTION AT THE AFTER PARTY. ALSO, FILM AWARDS TABLE GUEST REGISTRATION. SO WE WILL ALSO THEY'RE GOING TO SEND US A SEPARATE EMAIL FOR THIS INFORMATION, BUT BASICALLY WE WILL HAVE THAT AVAILABLE AS WELL. WE WILL ALSO HAVE ON SCREEN RECOGNITION THE CITY OF COACHELLA LOGO GROUPED AND SIZED COMMENSURATE WITH OUR SPONSORSHIP LEVEL. ONLY PREMIERE LEVEL SPONSORS AND UP ARE RECOGNIZED AT THE FILM AWARDS, SO THAT WOULD BE REALLY NICE AND ANOTHER EXCITING ITEM THAT THEY'RE OFFERING IS SPECIAL EVENTS. AND UNDER SPECIAL EVENTS, WE HAVE TWO OF THEM. A STUDENT SCREENING DAY, WHICH WILL BE HELD AT COACHELLA VALLEY HIGH SCHOOL. THE DATE IS TO BE DETERMINED, BUT THEY ARE WORKING WITH THE SCHOOL AND IT'LL BE BETWEEN JANUARY 6TH AND THE 12TH. IN 2025, CV HIGH SCHOOL WOULD BE THE HOST SCHOOL, AND THE PALM SPRINGS INTERNATIONAL FILM FESTIVAL WOULD BUS THE STUDENTS IN AND OUT FROM OTHER SCHOOLS. WE WOULD LOVE TO HAVE A WELCOME FROM OUR MAYOR OR COUNCIL AT THESE EVENTS. THE FESTIVAL PROVIDES BOX LUNCHES FOR ALL THE STUDENTS AND THE BUSSING MEDIA WILL ALSO BE ON SITE. RIGHTS TO PHOTOS TAKEN AT THE EVENT FOR THE CITY TO USE. AND THEN THE SECOND SPECIAL EVENT WOULD BE THE FILMMAKER IN THE CLASSROOM. THIS IS A HANDS ON EXPERIENCE THAT WAS HELD AT COACHELLA VALLEY HIGH SCHOOL EARLIER THIS YEAR. IN APRIL. PATH TO THE SHORT FILMS WERE GIVEN TO ALL THE STUDENTS THAT PARTICIPATED, AND SO THE FILMMAKER IN THE CLASSROOM WILL BE RETURNING IN THE SPRING OF 2025. AND WE WANTED TO POINT OUT SOME OF THEIR PAST MUNICIPAL GOVERNMENT SPONSORS IN YEARS PAST. AND SO THAT WOULD BE THE TITLE SPONSOR IS THE CITY OF PALM SPRINGS, WITH THE CITY OF CATHEDRAL CITY THAT SUPPORTED THIS. THIS WONDERFUL EVENT. AND THEN SO BASICALLY, ONCE WE AGREE TO THE TERMS AND CONDITIONS, WE WOULD BE RESPONSIBLE TO SUPPORT THEM IN THE AMOUNT OF $45,000 THAT IS GOING TO BE DUE UPON SIGNING THE SPONSORSHIP AGREEMENT. AND THEN WE ALSO HAVE TO TURN IN ALL OUR MARKETING AND ADVERTISING COLLATERAL BY THE DECEMBER 1ST DEADLINE, SO THAT WE CAN BE FEATURED IN ALL OF THE PROPER, YOU KNOW, PROGRAMS AND SOCIAL MEDIA AND WEBSITES. AND THIS CONCLUDES THE PRESENTATION. I JUST WANT TO TURN IT OVER TO OUR COMMITTEE MEMBERS. WE DO HAVE KELLY HERE VIRTUALLY VIA ZOOM, AND SHE WILL ALSO BE AVAILABLE FOR QUESTIONS. HI, KELLY. OKAY. CAN YOU HEAR ME? YES, WE CAN HEAR YOU. THANK YOU. OKAY. PERFECT. SOMETHING I WANTED TO ADD WAS THE ADDITIONAL PARTNERSHIP THAT WE WERE GOING TO. IT WAS STILL IN THE WORKS, BUT THAT WE WANTED TO DO WITH JUST, I GUESS AS A AS HAVING A PARTNERSHIP. WE WANT TO CONTINUE TO DO MORE EVENTS. THIS WAS JUST AN INITIAL SOMETHING WE WANTED TO MAKE SURE THAT YOU KNEW THAT BEING A SPONSOR, THIS WAS GOING TO KICK OFF A PARTNERSHIP. AND AS WE MOVED FORWARD WITH DOING KIND OF MULTI-CITY, KIND OF LIKE WITH MAYBE WITH THE CITY OF INDIO AND WITH THE CITY OF COACHELLA DOING SOMETHING AT, AT THE, THE, YOU KNOW, THE, THE EMPIRE POLO FIELD. THEY WERE GOING TO OFFER A SPACE FOR US TO BE ABLE FOR BOTH CITIES TO BE ABLE TO COME IN AND, AND THEN [00:10:07] BRING BUSINESSES AND FOR IT WAS GOING TO BE MORE OF A MOVIE IN THE PARK, WHETHER IT WAS GOING TO BE ON THE GROUND PICNIC STYLE. BUT THAT IS STILL IN THE WORKS. THAT IS SOMETHING THAT WE'D WANT TO ADD. IN ADDITION T. SO IT'S THE PURPOSE IS TO REALLY TO SHOW YOU THIS IS THIS IS BASELINE. THIS IS WHAT WE WANT TO PROVIDE TO BASELINE. THIS IS THE MINIMUM COMMITMENT. AND WE ARE EXCITED TO MOVE FORWARD. OUR COMMITMENT IS TO EXPAND VALLEY WIDE. AND WE CAN'T THINK OF A BETTER PLACE THAN WHERE MR. SHANDYGAFF, OUR CHAIRMAN, LOVES COACHELLA, WHERE HE STARTED. SO ANY QUESTIONS ABOUT THE PROPOSAL ABOUT KIND OF THIS, AS I SAID, BASELINE OF MINIMUM REQUIREMENTS THAT WE'RE PROVIDING. I DON'T HAVE ANY QUESTIONS TO YOU. DO YOU HAVE ANY QUESTIONS? NO QUESTIONS. OKAY. OKAY. HOW DOES THE COMMITTEE FEEL ABOUT THE SPONSORSHIP REQUEST? DO OTHER CITIES PARTICIPATE IN THIS? KELLY, DID YOU WANT TO TAKE THAT QUESTION? I KNOW IN THE PAST WE DEMONSTRATED THAT ONLY TWO MUNICIPAL GOVERNMENT AGENCIES SUPPORTED THE FESTIVAL. HOWEVER, I CAN HAVE KELLY CONFIRM IF THAT IS CORRECT. I ONLY LOOKED ON THEIR WEBSITE AND NOTICED THAT THAT IS CORRECT. YES. OKAY, THAT IS CORRECT. AND CURRENTLY RIGHT NOW WE HAVE, I HATE TO SAY ALL, BUT BUT AS OF RIGHT NOW, OUR WE ARE SIGNING AGREEMENTS WITH ALL ALL OF THE CITIES EXCEPT INDIAN WELLS IS A NO. AND THE ONLY OTHER CITY THAT IS PENDING CONVERSATION IS PALM DESERT. THE OTHER CITIES ALL HAVE PROPOSALS AND ARE ENTERTAINING THE IDEA. JUST AS YOU ARE RIGHT NOW. AND I'M ACTUALLY GETTING YESES AS WE ARE, AS WE'VE BEEN HAVING, AS THE DAY HAS GONE BY. SO EVERY CITY HAS IS A LITTLE UNIQUE IN THEIR NEEDS. AND FOR EXAMPLE, DESERT HOT SPRINGS, THEY HAVE MORE OF A TRANSPORTATION ISSUE. AND SO WE WOULD BE BRINGING THEM TO THEIR STUDENTS TO ANOTHER LOCATION OR WITH YOUR CITY HAVING SENIOR CITIZENS. WE ALSO WOULD BE PROVIDING THE SENIOR CENTER OR THE YOUR SENIORS WITH A GUEST RELATIONS OFFICE, A GUEST RELATIONS MANAGER TO HELP WITH BOOKING. SO IF YOU KNOW WITH USING THE VOUCHERS, BECAUSE SOMETIMES TECHNOLOGY CAN BE A LITTLE CHALLENGING. SO WE'D WANT TO MAKE SURE THAT THEY WERE NOT JUST GIVEN THEY WERE UTILIZED AND THAT WE COULD EVEN DO RESERVED RESERVED SEATING, WHETHER IF THEY NEED, YOU KNOW, WHEELCHAIR OR JUST SEATING. THAT'S LOWER LEVEL AND NOT SO HIGH UP. SO WE WANT TO MAKE SURE THAT OUR, YOU KNOW, THE OUR COMMUNITY SENIORS OR COACHELLA SENIORS ARE TAKEN CARE OF. SO THAT IS AND WE HEARD THAT YOU HAVE A GOOD GROUP OF SENIORS AND WE'D LOVE TO EXPLORE THE OPPORTUNITY TO DO SOMETHING AT THE SENIOR CENTER AGAIN TO GROW OUR PARTNERSHIP. KELLY, DO YOU COULD YOU TELL US ABOUT THE CITY OF LA QUINTA? I THINK YOU'RE HAVING SOME SHOWINGS AT THE CITY. THE CENTURY AMC THEATER. YES. THANK YOU. ABOUT THAT. THAT WAS JUST ANNOUNCED ABOUT A WEEK AGO. WE HAVE ALWAYS BEEN WE IN THE CITY OF PALM SPRINGS, AND THE ONLY REASON WHY A FEW YEARS AGO THAT WE STARTED SHOWING DURING THE FESTIVAL AT MOVIE HOUSES THAT WERE OUTSIDE OF THE CITY OF PALM SPRINGS, WAS DUE TO COVID. AND WHEN WE HAD, YOU KNOW, AND SO WE WENT TO CAT CITY AT MARY PICKFORD AND WE HAD A WONDERFUL RESPONSE. PEOPLE FROM EAST VALLEY ABSOLUTELY LOVED THE CONVENIENCE. AND THEY LOVED THAT. THEY FELT LIKE THEY WERE INCLUDED. SO WE TOOK INTERNAL. WE DID SOME INTERNAL DATA COLLECTION AND NOT ONLY OF OUR MEMBERS, BUT WE REALIZED WE NEEDED TO GO DOWN VALLEY AND IT MATCHED OUR EXPANSION EFFORTS. AND SO WE ARE AT THE CINEMAX CENTURY CINEMAX ON WASHINGTON AND HIGHWAY 111, IN LA QUINTA, AND WE. TO FOR EXAMPLE, TO MAKE [00:15:02] IT EASIER FOR THE SENIOR CITIZENS, WE COULD HELP MAKE SURE THAT THEY WERE BOOKED AT THE RIGHT LOCATION AND NOT BOOKED AT A LOCATION AT ONE OF OUR SEVEN LOCATIONS THAT WERE ALL THE WAY IN PALM SPRINGS. SOMETHING ELSE THAT WE THOUGHT ABOUT CONSIDERING. AND AGAIN, THE SENIOR CITIZEN OPTION WAS ADDED LAST MINUTE, BUT WE WANT TO MAKE SURE THAT YOUR YOUR RESIDENTS ARE THE MOST IMPORTAN, YOUR STAKEHOLDERS. THEY'RE A BIG PIECE OF THIS. SO WE WERE WONDERING IF THEY WOULD NEED TRANSPORTATION AND THAT'S SOMETHING THAT WE WOULD LOVE TO HELP WORK OUT. WE LOVE TO WORK WITH OTHER COMMUNITY PARTNERS. AND SO WE SEE OUR POSITION AS SOMEBODY WHO WORKS WITH LOTS OF OTHERS AND, AND CONNECTING WITH LOTS OF OTHER ORGANIZATIONS AND MAKING SURE THAT IF YOU NEED TRANSPORTATION FOR THE SENIORS TO GET TO THE MOVIE, WE WANT TO MAKE SURE THAT SOMETHING THAT WE PROVIDE, THIS ISN'T A YOU SIGN THE CONTRACT AND WE WALK AWAY. THIS IS A GROWING PARTNERSHIP AND WE'RE EXCITED ABOUT THE POTENTIAL OPPORTUNITY TO MAKE THIS SOMETHING MUCH BIGGER AS WE GO FORWARD, EVEN IN FUTURE YEARS. BRINGING EVEN MORE OPPORTUNITY LIKE WE DID WITH THE CITY OF LA QUINTA. AS YOU MENTIONED, BUT BRINGING IT MORE TOWARDS COACHELLA. THANK YOU. JUST A QUICK QUESTION ON. THE SPONSORSHIPS, EACH CITY IS EACH CITY, ARE YOU APPROACHING THEM FOR THIS $45,000 SPONSORSHIP? ACTUALLY, EVERY CITY IS A IT RANGES DEPENDING ON, FOR EXAMPLE, IF THEY WANT MORE THAN ONE TABLE OR IF THEY WOULD LIKE A COMMERCIAL A 32ND COMMERCIAL, RATHER THAN JUST A DIGITAL AD LOOP. SO THEY'VE MADE CERTAIN REQUESTS OR ADJUSTMENTS. THE RANGE IS 25,000. IS THE CITY WITH THE LEAST AND THE HIGHEST IS 350,000. AND JUST TO GIVE YOU AN EXTRA JUST A KIND OF THE CITIES ALSO HAVE ECONOMIC DEVELOPMENT OFFICES THAT SO WE HAVE CITIES THAT ARE THAT ARE CONTRIBUTING. AND THEN WE HAVE ECONOMIC DEVELOPMENT OFFICES WITHIN THE CITIES THAT ARE ALSO COMMITTED CONTRIBUTING. SO SOMETIMES WE'RE GETTING MARKETING MONEY FOR ONE PARTNERSHIP FROM A CITY, AND THEN WE'RE GETTING DEVELOPMENT, ECONOMIC DEVELOPMENT MONEY AS WE CREATE, YOU KNOW, UNIQUE OPPORTUNITIES. BUT I, I WILL JUST FOR EXAMPLE, THE CATHEDRAL CITY, WE JUST SIGNED TODAY FOR A $75,000 SPONSORSHIP. SO JUST TO GIVE YOU AN IDEA OF WHERE I WOULD SAY THE MEDIAN IS, THANK YOU. OKAY. THANK YOU. I THINK AT THIS POINT WE'RE YOU KNOW, YOU'RE JUST LETTING US KNOW AND YOU'LL TAKE IT TO THE COUNCIL IN TERMS OF WHAT THEY WANT TO DO. I THINK IT'S IMPORTANT THAT YOU LOOK AT ALL THE RANGES AND, AND FIGURE OUT WHAT'S THE WHAT'S APPROPRIATE FOR COACHELLA. IT'S A IT'S THE FIRST TIME. RIGHT. LIKE THAT. COACHELLA WAS SPONSORED PALM SPRINGS AND HOPEFULLY ONE DAY PALM SPRINGS WOULD SPONSOR COACHELLA. YOU KNOW. AND SO THAT THAT'S A IT'S A IT'S ONE OF THOSE THINGS WHERE SOMEONE'S GOT TO START AND GO RECIPROCITY OR SOMETHING. YOU KNOW. ABSOLUTELY. SO YEAH. SO I THINK IT'S A IT'S A CONVERSATION THAT I'M SURE THE REST OF THE COUNCIL WOULD BE WILLING TO CHIME IN ON. THANK YOU, THANK YOU. WELL, THANK YOU VERY MUCH FOR YOUR TIME AND CONSIDERATION. AND AGAIN, WE SEE THIS AS THE BEGINNING OF, OF A GROWING PARTNERSHIP. SO WE APPRECIATE YOUR TIME. THANK YOU. THANK YOU KELLY. AND THIS CONCLUDES THE PRESENTATION. THANK YOU. WELL THAT'S THE END OF THE THERE'S NO NEW BUSINESS. THERE'S NEW * This transcript was compiled from uncorrected Closed Captioning.